Shawn BroussardShawn Broussard

CEO—Service First Mortgage

Shawn Broussard is the CEO of Service First Mortgage. Shawn founded Service First in 1997 and has spearheaded the company's strategic initiatives while supplying a strong vision of growth and development. His mortgage industry experience spans over 25 years and includes roles in servicing, secondary, and origination.

As a loan officer, Shawn was a top producer and developed the Power of S3 platform based on Speed, Service and Synergy, which Service First loan officers use today to deliver a superior product to the real estate market.

Shawn resides in Plano, Texas, with his wife Martha of 20 years and their two children.

Sonna CretsingerSonna Cretsinger

Operations Manager—Service First Mortgage

Sonna Cretsinger has 20+ years’ experience in the mortgage industry, both leading and building high performance operations teams For the past 9 years, she has been an Operations Manager for Service First Mortgage at the branch and regional levels. Throughout her years of tenure, she has accumulated knowledge to execute and streamline business practices to insure the success and growth of highly trained mortgage banking professionals. Sonna works closely with team members to execute overall efficiencies through process improvement and technology while assisting with execution of daily operations.

Mark DawsonMark Dawson

Executive Vice President/Chief Financial Services Officer—First United Bank

Mark Dawson serves as the President of First United Mortgage and as Executive Vice President/ CEO Financial Services, coordinating First United’s Wealth Management and Insurance, along with oversight of key business units of the Bank. Mark has more than 25 years of Mortgage and Financial Services experience in the financial services industry. Before joining First United, Mark was with Société Générale, New York, N.Y, as a Corporate and Investment Banking Consultant. Prior to that time, he was the Chief Operating Officer at Sebring Capital Corp.; Director of Product Management, GMAC; Marketing Analyst, Metris Corp.; and Client Marketing Representative with Prudential Home Mortgage. Mark has a B.A. from University of St. Thomas, St. Paul, Minnesota and an M.B.A. from the University of Notre Dame, South Bend, Indiana.

Rachel FowlerRachel Fowler

Director of Compliance—Guild Mortgage Company

Rachel Fowler, Director of Compliance with Guild Mortgage Company, is a seasoned mortgage executive in regulatory compliance. Rachel currently oversees vendor management and compliance process & control review, which is responsible for evaluating the effectiveness of compliance policies, procedures and business line controls to mitigate risk. She chairs the Vendor Management Committee and participates in the compliance examination process. Additionally, Rachel manages the Disclosure Desk and Appraisal Department. Prior to joining Guild, Rachel held senior leadership positions, including Vice President of Compliance and Quality Control for AmeriPro Funding, National Operations Manager for DHI Mortgage, and later being promoted to Assistant Vice President, National Compliance, Quality Control & Training Manager for DHI Mortgage. Earlier in her career, Rachel was an originating Branch Sales Manager and Senior Loan Officer allowing her to understand challenges that might arise in both operations and production.

Jim McMahanJim McMahan

Branch Manager—Benchmark Mortgage

Jim McMahan has been one of the outstanding leaders of the mortgage lending industry for over twenty-five years. In his career as a Senior Loan Officer, Jim personally closed over 5,000 transactions worth close to $1.5 billion in loan originations.

For the past nine years he has been serving Benchmark Mortgage and its customers, first as Executive Vice President and National Sales Trainer and now as its President. He is very clear on the vision that will carry the company into the second decade of this century, overcoming new obstacles and meeting standards of compliance never before seen by the industry.

Jim has done more than lead successful companies; he has served as a leader for the mortgage industry as a whole. On stage for more than twenty years, he is a dynamic and compelling speaker, who has built his reputation on the ability to help mortgage professionals maintain and grow their businesses, especially in tough markets.

Corrine PalaciosCorrine Palacios

Technology Adoption Consultant—Cohesive Approach, LLC

For more than 25 years Corrine has designed processes and implemented technology in mortgage banking, high-tech, semi-conductor and manufacturing sectors. She founded Cohesive Approach, LLC in 2015 to help mortgage banks shift their digital capabilities and culture to deliver customer-focused, cost-effective services.

Corrine’s skills and credentials include leadership; critical thinking; workflow optimization; lean manufacturing, certified Change Management Practitioner by APMG International; Ellie Mae Pro Consultant®, licensed MLO (2004-2014).

Ken PerryKen Perry

President/Founder—The Knowledge Coop

Since diving into the industry in 1998, Ken Perry has been a relentless innovator in the mortgage and real estate world. His company was one of the nations first training companies to be approved by the Nationwide Mortgage Licensing System (NMLS) to provide pre-licensing and continuing education for originators, Ken has had the opportunity to speak to hundreds of thousands of professionals throughout the country on topics including mortgage and real estate compliance, title and escrow laws, economic and industry updates and forecasts, business development and strategy, and social networking and media. Ken is madly in love with, and quite addicted to, reading laws. He researches and analyzes every law, rule, and regulation he can get his hands on and has become famous for bringing a unique, not-what-you-expect style of education to his clients by mixing passion and humor with extreme knowledge.

Jed RuddJed Rudd

District Manager—Guild Mortgage

A passionate leader who thrives on building energetic and top performing teams, Jed brings a wealth of experience in mortgage banking to his position as District Manager of the Texas Region for Guild Mortgage Company. He joined Guild in January 2011 and during his tenure has assisted in leading the region to consistently achieve top-performance levels in annual production.

Prior to joining Guild, Jed held the position of Branch Manager for Affiliated Bank where he successfully recruited top talent that contributed to the market share growth of the Retail Mortgage Group. Earlier in his career Jed held management positions for Southwest Funding, First Service Mortgage and is a veteran of the U.S. Air Force.

Jed and his wife, Stacia, have 2 sons and 3 daughters and live in Granbury.

Christy SoukhamneutChristy Soukhamneut

SVP, National Sales Performance—Certainty Home Loans

Christy Soukhamneut is a 20+ year veteran of the mortgage industry who is dedicated to turning possibility into reality. A gifted strategic thinker, she knows that you must cut through the clutter, clearly articulate the vision, and then rally support at the street level. Christy accomplishes this by helping loan officers build their unique selling propositions around their individual strengths and then holds them accountable to achieving their dreams. She delivers ambitious results by giving loan officers an actionable plan that capitalizes on today’s opportunities and positions them for future success. 

Christy has been recognized as a top producing loan officer and manager by the Home Builders Association of Savannah, the Mortgage Banker’s Association of Georgia, the Mortgage Banker’s Association of Savannah, and her employers. She was also recognized as Affiliate of the Year twice by the Savannah Board of Realtors® Young Council of Realtors.

Christy has worked as a loan officer, an executive, and everywhere in between.  Purchase sales strategy is her passion and she gets her greatest joy from seeing others achieve their dreams.  She is a firm believer in the power of knowledge, continuous education, and giving back to your community and industry.  She currently serves or has served on a wide variety of committees for the Home Builders Association, The Board of Realtors, and the Mortgage Banker’s Association – where she is avid that everyone join Mortgage Action Alliance.

Christy holds a masters in business administration and a bachelors of business with a double major in economics and finance.  Christy lives in Savannah, GA. She has been married to her husband, Air, for 23 years and has three children. She is a voracious reader who has been known to enjoy an occasional glass of wine and finds solitude on her yoga mat.



Genworth Mortgage Insurance

Arch Mortgage Insurance Company
Benchmark Mortgage
Black, Mann & Graham, LLP
Colonial National Mortgage, F.A.
Essent Guaranty, Inc.
Fidelity National Financial, Inc.
First Continental Mortgage Company
First United Bank Mortgage
Guild Mortgage
Legacy Mutual Mortgage
Mortgage Guaranty Insurance Corporation
National MI
NexBank SSB
OS National
Polunsky Beitel Green, LLP
SWBC Mortgage Corporation

Appraisal Shop
Certainty Home Loans
Georgetown Mortgage
HNB Mortgage
IDS, Inc.
McGlinchey Stafford and Youngblood & Associates, PLLC
Mortgage Banking Solutions
Network Funding LP
Origin Bank
Pacific Union Financial, LLC
Robertson Anschutz Vetters
Rocky Mountain Mortgage Company
Sente Mortgage
Stewart Lender Services
Texas Capital Bank



AllRegs by Ellie Mae
IL Group
Optimal Blue
Texas Department of Savings and Mortgage Lending
Velocity Mortgage Capital